Usually, when you have to get someone diverted to any idea, product or service a flyer is used which is a single printed sheet that is unfolded. To make it easier to use, it is often printed on an 8.5″x 11″ paper size. This makes it affordable and easy to use. Mostly for the flyers, the print comes only on one side whereas there are no rules for not printing on both sides. The different forms of Flyers include the leaflets, circulars, handbills and so on. In certain public venues or in a display, where people get together these flyers are usually shared. They are shared in a mass gathering. Another characteristic of Flyers is that they can be given in an envelope and can be used as a self-mailing piece. Generally, for printing a flyer, full-colour printing is used but you can use any type of ink you prefer. To get it noticed easily and to have it read fully do we use a full-colour. A Flyer is usually used for a short term purpose where it will be meant to announce a one-time event. It can be a grand opportunity or a unique promo event. That is why for flyers heavyweight papers are not used. But if the flyer has to hold any relevant data which is to inform about any product instructions or so, then thicker paper can be used.

The elements of a Brochure is also very similar to the Flyer but in a brochure printing is used on both sides. A Flyer is usually flat and a brochure is not. It has several folds and various panels and sheets of data. Also using different pages you can create a brochure. Pamphlets are the smallest and simpler version of brochures. For a Brochure, you can use custom sizes unlike that of Flyers where the size is 8.5″x11″. Also, the papers of a Brochure is heavier paperweight and not light like the Flyers. This is done not only to add quality to your brochure but also because it is used often and is always kept close to refer to.

Any quality brochure is often printed in full colour with some sort of UV or watery coating sheen. Brochures are normally not as freely available as flyers. Brochures are typically only sold by salespeople after a potential buyer expresses an immediate interest. This is because the normal spending on a brochure is more capital than on a brochure. Since its task is to advertise a good, to highlight a service or to promote an enterprise, a brochure must become of top quality. Your clients will associate the consistency of your sales literature with your rivals before making their buying decisions, so brochure printing can not be ruled out. You should contact the best Advertising Agency in Dubai to get a unique design.