Call Us

+971 50 7886769

Email Us

[email protected]

Menu card services in dubai

How to create the best restaurant menu card?

Like making tasty foods, the restaurant is also responsible for creating an attractive menu card. According to the printing services in Dubai the design of the menu card matters because the customers will conclude on how the menu card looks. The restaurant menu card plays an important role in giving a respectable title to your restaurant. You should create something spectacular for your menu card and thus create a great impression on your customers. Your audience should be attracted to the menu card and should be able to be appealing to the customers the moment they pick it up.

How can you design a restaurant menu card based on menu psychology?

Menu Engineering

According to the price range, the designing of food items is done, which is known as menu engineering. For this to get the audience attracted to this high margin dishes are highlighted. This helps in increasing the profit of your restaurant. Based on the price metrics and certain elements, printing companies in UAE have unique people for creating menu cards that are creative. According to Aaron Allen’s research, the colours used on the menu cards has diverse effects on the customers. This is based on his research:- to show that the food is fresh, green colour is used. Stimulating the appetite is caused by the orange shade and also to get the audience’s attracted to the menu card, the yellow colour is used, since it is a happy colour.

Even the minute details should be noted as they can be the reason for leaving a restaurant by the customer. You should be able to keep your menu cards updated according to the current trends.

Appropriate fonts

Your main element should be the text used in the menu. To create a big variation in your style, you can use appealing fonts and later highlight the required words. More than the bold words the italicised ones have an added charm.

For your favour, you can use eye movement.

When scanning the menu card, the customer’s eyes follow a certain pathway or direction. The eyes of the customers usually land right in the middle of the menu, then it moves to the top right corner and later to the top left corner. If you know this, then you can follow this accordingly to your benefit and thus design perfectly. This golden trio can be used to your advantage and thus attract your customers as referred by the menu engineers. Using the appropriate font size is also required. It shouldn’t be too small or big but the appropriate size only.

Utilize the space wisely

Use more negative spaces. Balance out the ratio between pictures and text. Also, pay attention not to add too much on a page as it can confuse the mind of a customer. According to Printing advertising company Dubai categorising your menu cards into diverse segments is the only way to avoid this. There should be a balance between the images and the text.