In this digital era, digital newsletters are common. The inbox of the receivers is full of newsletters, which ultimately go into the trash. Sometimes, they don’t even open the email to check it thinking it’s just a waste of time. But, the senders think that they have done a great job as they have reached a large population of potential clients and customers.
Many business owners are still not aware of this fact. They are happy with what’s happening and the output they are getting from the same. But, many business owners are now aware and have switched to printed newsletters. It might sound a little retro but the truth is that the business owners with printed newsletters are getting good results compared to those with digital newsletters. Today, it is considered one of the most effective print advertising techniques in businesses.
Difference between printed and digital newsletters
Printed newsletters are tangible documents that are delivered to your customers’ mailboxes. Sometimes, they are handed over directly to the customers. On the other hand, digital newsletters are pieces of online content that you send to your customers’ emails.
There is a word limit in digital newsletters but you can create printed newsletters as long as possible, meaning you can express yourself and your business better with printed newsletters. You can even print your newsletter like a magazine to build its credibility in the industry and wherever it reaches.
How are printed newsletters more effective than digital newsletters in advertising?
Makes the customers nostalgic
We know you are not so concerned about the feelings of the customers; the thing that matters to you is that the customers should read the content of the newsletter. But, if you think about the long-term existence of your business, this will matter.
Though printed newsletters aren’t as common as they were in the past, they remind customers of the nostalgia of reading a newspaper. They feel better and make sure to read the content thoroughly. This becomes a different version of the newspaper.
It’s said that when customers get nostalgic, they tend to spend more money on products. This is impossible to recreate with digital newsletters.
Increases customers’ trust in you
Due to word limitations in digital newsletters, business owners can only mention business-related information. They don’t get the opportunity to express themselves in a better way. Even their thoughts get restricted. And thus, customers are always doubtful.
With printed newsletters, you get more space for high-quality content, providing industry insights to your customers and proving that you are trustworthy. With this, you get dedicated time to position yourself as an expert or leader in the industry.
Avoids digital overloads
Receiving 100s of emails in a day means increasing digital overloads on the receivers. The emails compete for the attention of the receiver. Some of them keep hanging in the inbox while others get deleted intentionally or unintentionally. There is no way to influence the customers.
With physical newsletters, you interact with the people, no matter how many minutes it is for. Direct mail puts the printed newsletter in front of the receivers, telling them that they should interact with the sender. From the time of receiving to going into the trash, the printed newsletter creates a strong brand interaction.
Printed newsletters are powerful. If you wish to integrate them into your business, look for a reputable company for newsletter printing and advertising in Dubai.