Many reputable printing shops in Dubai offer offset printing, as well as digital printing to accommodate your printing needs. However, when you hear offset printing for the first time, you might wonder what it means and what it is good for. Read this blog till the end to clear your dilemma about whether you should choose digital printing or you should prefer offset printing in Dubai.

What is offset printing?

Offset printing is a technique of printing that involves the use of plates, typically made from aluminium that transfer the image onto the rubber blanket and then that image is rolled onto a sheet of paper.

Once the setup is done properly, offset printing is a highly efficient printing technique and therefore, considered the best choice when it comes to printing in large quantities. It provides clean, professional-looking print and accurate color production.

Why use offset printing?

Offset printing is preferred over digital printing when you have large-scale printing needs. Some of the top reasons why many businesses go with offset printing include:

  • It is highly cost-effective to print with offset technology in large quantities.
  • The larger your printing order is, the cheaper the price per piece is.
  • You can choose from a large variety of paper types with custom finishes.
  • You can also use special custom inks such as metallic and Pantone colors.
  • It offers the highest possible printing quality with greater detail and color rendering.

When should I use offset printing?

Both offset and digital printing methods are useful for printing needs and both of them have their pros and cons. When you have a project that needs larger runs in hundreds or thousands or you need to use a specific brand-centric color, custom paper, or special ink, offset printing is the only option you can use. Otherwise, you can choose the digital printing option for your project. Typical examples of offset printing are direct mails, catalogs, books, newspapers, newspaper inserts or ads, magazines, business cards, textbooks, letterheads, calendars, leaflets, pamphlets, flyers, posters, shopping bags, magazines, and promotional materials.

Is offset printing the right option for my project?

It depends on the specifics of your project, for instance, what kind of paper and ink you want to use, how many copies you will need, and if you have any custom finish in mind. If you are looking forward to launching a product that you will distribute to thousands of people, then of course, offset printing is the best option. However, if you don’t have much time and you need only about 10 to 50 or less than 100 copies, you can think about digital printing.

Remember that though offset printing can handle and provide faster turnaround time for high-volume projects, you still need to account for the time for plating and ink drying. Besides, if your printing needs don’t include regular paper or your material size needs to be larger than 13 x 19 inches, offset printing is the only option for you.

Are you looking for offset printing in Dubai? Get in touch with us today.